Branding & Identity

Client: The Collective Unified (8/2024 - Present)

I was given the opportunity to work with a Chicago-Based Startup Brand as a freelance designer. The Collective Unified is a lifestyle brand that hosts sponsored events to bring people from the community together through shared interests. I was brought on to build the entire visual identity of the brand from the ground up, working with the founder to create an edgy, memorable logo suite. The challenge proposed to me was to create not only one logo suite for the overall brand, but 6 additional logos for each community space. Each should show the individuality of their space, but also be cohesive with each other and the overall brand.